Play hard to get while dating
The answer might have something to do with salience.
Salience is a fancy word for how frequently you think about something.
One group was told that they were looking at men who had liked their profile the most, the second group was told that they were viewing the men who had given them an average rating, and the last group (the uncertain condition) was told that they were viewing men who liked them either the most or had given them average ratings.
You won’t find many girls that have had sexual partners uglier than themselves, but you’ll find an endless list of guys that have – in fact, there is a contingent of men that have sex with girls less attractive than themselves almost as a rule.The women were kept guessing if the men liked them the best or not.Often we have heard from friends that when dating someone, it is best not to be too enthusiastic in the beginning and reveal all of your feelings. But why would keeping someone guessing about your feelings make that person more attracted to you?In psychology we have learned about the reciprocity principle: we tend to like someone if they like us.But what if we don't know if someone really likes us or not? Gilbert of Harvard University recruited 47 female undergraduates.