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On Ok Cupid it's not uncomfortable, it's standard," Rob Fishman,co-founder of Kingfish Labs, told .

The assumption is that everyone on Ok Cupid is interested in dating, but on Facebook, even those who label themselves as "single" may not be in the market for a new relationship.

"It might well be Facebook." The larger question then is whether Facebook can or will ever take on the big players in the online dating space.

Investors appear to be concerned about this possibility, as the stock for IAC/Inter Active Corp — the parent company of Match and Ok Cupid — dropped by more than 2% after Facebook announced Graph Search on Tuesday.

"Cold friending or cold messaging someone on Facebook is uncomfortable because you don't know if the other person wants to be approached.

The social network has long served as a place to flirt by letting users advertise their relationship statuses, stalk one another's updates and Poke people they might be interested in.

Indeed, one study last year from Stanford found that about 10% of couples who met online knew each other first in some other context and re-connected through a social network like Facebook.

"I had to go to Kinko's and scan in a picture of myself for my profile." Soon after that, she was on a date.

"I met this guy for drinks, and everything was going fine.

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